Our Foundation

Founding Principal Reen Baskin, developed the State of Tennessee’s first Alternative Workplace Solutions initiative, supporting departments and agencies as they began providing employees with flexibility and eliminating underutilized real estate. As the State experienced successful results, she began to see the streamlined impact these solutions could have on private businesses and corporations.

Baskin Strategies was founded in 2018 with the goal of benefiting states, municipalities and private organizations with Leading Work Solutions. Since its inception, Baskin Strategies has provided flexible work opportunities for employees, recommended square footage needs and modernized workspace options for large and small multi-purpose organizations across the Southeast.

Terry co-founded Baskin Strategies alongside Reen in 2018. With over 40 years of consulting expertise in assisting clients in their strategy, operational and technology needs, Terry embedded within Baskin Strategies a foundation of customer excellence that will benefit clients for years to come.

Prior to Terry's leadership within Baskin Strategies, Terry served as a Partner with Deloitte Consulting, LLP and as the State of Tennessee's Director of Customer Focused Government seeking to support a collaborative organizational culture while providing employee benefits, reducing the cost of operations and enhancing the customer experience.

Upon his retirement, Terry will enjoy his true passions, a love for his wife, son, golden retrievers and the Tennessee Vols. Baskin Strategies is forever grateful for Terry's leadership, time, and belief in our mission.

Our Tennessee Story

"A Commissioner once told me, that because of the alternative workplace strategies we had implemented while at the State of Tennessee, many of the executive branch departments (including his own) were well-prepared to operate seamlessly at the beginning and throughout the COVID-19 pandemic. There wasn't a need to rush remote work implementation, as many employees were already utilizing hybrid work schedules, mobile work, and work from home arrangements. Not to mention, many outdated processes had already been improved. I knew in that moment that Baskin Strategies would always strive to support organizations for the betterment of the employees and for the customers they serve - always." - Reen Baskin

Implemented

Cultural Results

16 Departments

6,500 Employees

Proven Results:

Increased Employee Productivity

Recruitment & Retention of Top Talent

Better Customer Service

Reduced Travel & Energy Consumption

Less Real Estate Needed

Significant Cost Savings and Avoidance

Cultural Results

Surveys Indicated:

80% of employees reported having a better work-life balance after implementation,

73% of employees reported feeling more valued by their employer, and

80% of managers reported an increase in productivity from their teams.

Physical Results

Cultural Results

Physical Results

Upon Implementation:

Business units experienced an average 42% reduction in their real estate footprint,

Vacated a 500,000 sq. ft. building, and

Accounted for over $6.5M in annual recurring cost savings.

Our Foundation

Terry Cowles, Co-Founding Principal

Our Tennessee Story

Implemented

Cultural Results

Cultural Results

Cultural Results

Cultural Results

Cultural Results

Physical Results

Cultural Results

Physical Results