Our Foundation

Founding Principal Reen Baskin, developed the State of Tennessee’s first Alternative Workplace Solutions initiative, supporting departments and agencies as they began providing employees with flexibility and eliminating underutilized real estate. As the State experienced successful results, she saw the significant impact these solutions could have on private businesses and corporations.

Baskin Strategies was founded in 2018 with the goal of benefiting states, municipalities and private organizations with Leading Work Solutions. Since its inception, Baskin Strategies has provided flexible work opportunities for employees, recommended square footage needs and modernized workspace options for large and small multi-purpose organizations across the Southeast.

Our Tennessee Story

Our strategy was founded in the TN state government, where 17 department analyses recommended flexibility for approximately 6,500 employees, resulting in a 42% reduction in square footage, vacating a 500,000 square foot building, and saving $6.5M in annual recurring cost savings.

"A Commissioner once told me, that because of the alternative workplace strategies we had implemented while at the State of Tennessee, many of the executive branch departments (including his own) were well-prepared to operate seamlessly at the beginning and throughout the COVID-19 pandemic. There wasn't a need to rush remote work implementation, as many employees were already utilizing hybrid work schedules, mobile work, and work from home arrangements. Not to mention, many outdated processes had already been improved. I knew in that moment that Baskin Strategies would always strive to support organizations for the betterment of the employees and for the customers they serve - always." - Reen Baskin