Reen Baskin
Founding Principal
Reen co-founded Baskin Strategies in 2018 with the goal of benefiting states, municipalities and private organizations with Leading Work Solutions. Since its inception, Baskin Strategies has provided flexible work opportunities for employees and recommended square footage and modernized workspace options for large and small multi-purpose organizations across the Southeast.
From 2011 to 2018, Reen established herself as a leader within Tennessee State Government. Serving within the executive branch, she focused on increasing customer service, streamlining process efficiencies and reducing taxpayer costs. She served her last year in The Office of the Governor, as Governor Bill Haslam’s Director of Communications. Reen greatly values the benefits provided by government entities and understands the importance of communicating large initiatives.
During her time in Tennessee State Government, Reen served as Deputy Director of Customer Focused Government, providing consultation services to the departments of the Executive Branch. Reen developed the State of Tennessee’s Alternative Workplace Solutions initiative, where she became the state’s first Director of Alternative Workplace Solutions, leading the strategic implementation throughout multiple state agencies. Alternative Workplace Solutions produced largely successful outcomes at Tennessee, including but not limited to:
- Better customer service to its citizens,
- Boosted employee mobility, flexibility and productivity,
- Improved recruitment and retention of employees,
- Improved and modernized workspace use,
- Reduced total occupancy and real estate cost, saving taxpayer dollars.
Reen first served the citizens as Deputy Commissioner and Chief Operating Officer for the Department of General Services. As a member of the Executive Leadership Team, she established direction, developed strategies, and created short-term and long-term goals which resulted in transformative change for the Department. She also led collaborative, enterprise-wide initiatives that incorporated business best practices into government including: Master Planning, Facility Assessment & Facility Management improvements, Transforming Tennessee for Tomorrow (Project T3), and Statewide Shared Videoconferencing.
Prior to her service with the State of Tennessee, Reen was an Associate Attorney with Farris Mathews Bobango, PLC in Nashville. Reen was honored in 2011 as one of Nashville’s Top 30 Under 30 Honorees, and in 2017 as one of Nashville’s Top 40 Under 40 Award Recipients.
